Shopify
September 3, 2026Keeping a Shopify Theme Maintainable After Launch
Section architecture, metafields and app hygiene that stop a clean theme from turning into an unmaintainable fork.
Ecommerce Insights
Practical Guidance on Building and Growing Stores
Articles written for operators and decision-makers, each linking to the service work it relates to.
UX & Conversion
September 3, 2026Product Page Patterns That Reduce Hesitation
Structuring variants, shipping expectations and policy information so customers stop leaving to look for answers.
Performance
September 3, 2026Where Ecommerce LCP Actually Goes Wrong
Hero image delivery, render-blocking apps and font strategy: the three issues behind most failing category templates.
Migration
September 3, 2026A Redirect Map That Survives Replatforming
Building the URL inventory and 301 map before development starts, and validating it in staging rather than after launch.
SEO
September 3, 2026Faceted Navigation Without Wrecking Your Crawl Budget
How to decide which filter combinations deserve indexable URLs, and how to handle the rest with canonicals and parameters.
Platform Selection
September 3, 2026Choosing Between Shopify, BigCommerce and WooCommerce
A decision framework based on catalog complexity, B2B pricing needs, content strategy and internal team capability.
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